Letters from the house
Hi, I’m Evelyn.
A stay-at-home mom of three. The coffee is the one I make. The house is the one I live in. The resets are a regular Tuesday.
Proof
Three videos a brand can open.
1.2M
The Breville.
Her at the coffee bar. Marble counter, black machine.
Open the video
984.8K
984.8K
Christmas bows.
The kitchen, dressed for the holiday.
Open the video
649.9K
I said I wasn’t going to.
The espresso machine on the counter. The same one in the photo.
Open the video
Organic views. 52.3K TikTok. 23.1K Instagram. The women who stay are 35–44.
Posted the video
- MacKenzie-Childs
- Café
- Ruffoni
- Bean Box
These accounts shared the work. That is not a paid partnership.
Wrote on the video
- Target
- Breville
- Lowe’s
- Macy’s
- HomeGoods
- Caraway
A comment from the brand. Not listed as a deal.
In their words
Six. Not two hundred.
Ruffoni
“You truly have built the most beautiful collection”
MacKenzie-Childs
“We’re SO ready for soup season!”
Macy's
“You got the details just right!”
Caraway
“Looks delicious! The perfect quick and easy lunch.”
Café Appliances
“We loved your post and would like to use it on our website and social media channels”
At Home
“A tablescape masterpiece.”
The hire
One TikTok. One Reel. This house.
- You send the product, the timing, and a budget.
- She replies with a yes or a no. The rate is in that reply, not on this site.
- She films it in a day she was already living. Usage is quoted separately. She is open to a brand running the video as their ad.
The pictures
Walk through the house.
Tap a room. Move through it. Nothing is shown twice.
01
The Art of Homemaking
Thoughtful home resets, organization, decor and everyday routines-created to make ordinary moments feel beautiful.
1/4
Everyday homemaking in a thoughtfully styled kitchen, where. function and beauty come together.
02
Food & Everyday Living
Everyday meals, coffee rituals and family moments-shared naturally from the heart of home.
1/6
Café range at the heart of our everyday kitchen.
03
The rooms
Thoughtfully style spaces made for everyday family life.
1/3
A cozy corner styled with the little details that make home feel special.
Why her
The mom is the hire.
She uses the product where her audience would use it. Coffee in the morning. The cleaner in the reset. The living room in the photo is the one she actually sits in.
About Evelyn